面對(duì)客戶(hù)的拒絕,挫敗之余如何反擊? -外貿(mào)知識(shí)-深圳市七達(dá)通科技有限公司

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面對(duì)客戶(hù)的拒絕,挫敗之余如何反擊?

來(lái)源:深圳市七達(dá)通科技有限公司 瀏覽:2212 時(shí)間:2019-04-17 09:04:05


被客戶(hù)拒絕是每一位業(yè)務(wù)員都會(huì)經(jīng)常面臨的情況,有時(shí)是客戶(hù)有其他考慮和打算,有時(shí)出于業(yè)務(wù)員自身的原因。但不論哪種情況,我們都不要一收到拒信就輕易放棄與對(duì)方合作的機(jī)會(huì)。今天我們要講的,就是客戶(hù)拒絕下訂單的幾種情況和業(yè)務(wù)員分別可以采取的相應(yīng)對(duì)策。 

  

一、“We don't need it for the time being.”/“We don’t need your product lately.” 


這種回復(fù)應(yīng)該是拒信當(dāng)中最常見(jiàn)的,既客氣拒絕又沒(méi)有把路堵死。業(yè)務(wù)員此時(shí)可以通過(guò)背景調(diào)查來(lái)確認(rèn)自家產(chǎn)品是否與對(duì)方對(duì)口,如果是,那么既然客戶(hù)說(shuō)“暫時(shí)不需要”,并不排除未來(lái)合作的可能。此時(shí)可以回復(fù)一封郵件表示理解,同時(shí)如果對(duì)方感興趣可以繼續(xù)為其提供產(chǎn)品的折扣、優(yōu)惠等信息。例如: 
  
Dear Sir, 
            Thank you for your reply. We still look forward to working with you in the future. Our products are highly valued in the industry, if you are interested in visiting our company or in hosting visiting groups, please contact us. 
Wish you work well! 
  
XXX(公司名稱(chēng))  

二、“We already have suppliers.” 


這種情況也較為常見(jiàn),客戶(hù)已經(jīng)有了長(zhǎng)期固定的供應(yīng)商,隨意變更不僅增加風(fēng)險(xiǎn)也有可能提高采購(gòu)成本,因此除非你的產(chǎn)品質(zhì)量或價(jià)格有極大優(yōu)勢(shì),客戶(hù)一般不會(huì)對(duì)你的產(chǎn)品感興趣。所以,我們?cè)诨貜?fù)這樣的拒信時(shí)可以著重強(qiáng)調(diào)自家產(chǎn)品的優(yōu)勢(shì)和“特殊性”: 
  
The adopted ISO9001:2000 quality management system ensures our quality of the products. 

Our company is certified with ISO-9001:2000 to overall control over the quality of products and services. 

Our company take the good faith, the strength product quality gain recognition of the industry. 

如果客戶(hù)被說(shuō)得有點(diǎn)心動(dòng)了,我們就可以抓住機(jī)會(huì)乘勝追擊,爭(zhēng)取為客戶(hù)提供更多產(chǎn)品信息:“Please reply us if you are interested so we can send you our complete quotation which includes prices, MOQ, packaging, delivery time, Payment terms etc.”信息提供越充分,客戶(hù)動(dòng)搖的可能性越大。 
  

三、“Your price is too high.” 


當(dāng)客戶(hù)明確提出不與我方合作的原因是價(jià)格問(wèn)題,業(yè)務(wù)員大可提供一些適當(dāng)?shù)膬?yōu)惠或讓步,但最好不要馬上給出一個(gè)非常低的價(jià)格,這樣反倒容易令客戶(hù)對(duì)產(chǎn)品的質(zhì)量產(chǎn)生質(zhì)疑。 

我們可以強(qiáng)調(diào)自家產(chǎn)品的性?xún)r(jià)比,比如告訴對(duì)方:“We urge you to compare the price and quality of our products with those of our competitors.”讓客戶(hù)看出你的自信;也可以向客戶(hù)介紹自家產(chǎn)品的獨(dú)特性,比如:“Our product design unique novel, classical fashion, post-sale service track prompt, warm careful.”“As the product has a unique and innovative technology, is currently in China has not the second line can compete with them.”客戶(hù)只有在感到有利可圖的時(shí)候才會(huì)放松口徑。 

如果可能,我們也可以為對(duì)方提供樣品,激起對(duì)方的興趣: 
  
If you are interested in joining with us, we will finish the samples for you in7 days for your reference, or making the product your own design. 

四、“I need to think about it.” 


收到這樣的回復(fù)通常有兩種可能,一是客戶(hù)只是委婉地拒絕了你,二是客戶(hù)有些顧慮的方面,確實(shí)需要再考慮一下。對(duì)于第一種情況我們可以參考第一點(diǎn),如果是第二種情況,我們需要先問(wèn)清楚客戶(hù)的顧慮具體是什么:價(jià)格太高?質(zhì)量不確定?政策原因?希望采購(gòu)但暫時(shí)還有存貨?如果能夠確定問(wèn)題具體出在哪里,我們對(duì)應(yīng)解決即可。但在詢(xún)問(wèn)過(guò)程中注意態(tài)度友好真誠(chéng),不要強(qiáng)迫對(duì)方: 
  
We sincerely hope to know what your concerns are. 
Can you tell us about your concerns? We hope it can be solved very well. 
  

五、“I need to talk to your manager.” 


有時(shí)也會(huì)存在客戶(hù)質(zhì)疑你的業(yè)務(wù)能力從而不愿購(gòu)買(mǎi)產(chǎn)品的情況。這時(shí)我們不用急于道歉或向客戶(hù)解釋?zhuān)荒芎涂蛻?hù)吵起來(lái)。業(yè)務(wù)員此時(shí)要做的就是繼續(xù)保持耐心和熱情,設(shè)身處地地為客戶(hù)著想,通過(guò)業(yè)績(jī)或案例展示來(lái)向客戶(hù)證明你的能力。 
  

總之,面對(duì)客戶(hù)的拒絕我們不必太過(guò)感到挫折,畢竟這是行業(yè)內(nèi)常見(jiàn)的現(xiàn)象,當(dāng)一個(gè)客戶(hù)的備胎是備胎,當(dāng)一百個(gè)客戶(hù)的備胎別人就是備胎,量變引起質(zhì)變,掌握高效的客戶(hù)開(kāi)發(fā)方法(見(jiàn)簽名),主動(dòng)尋找并積極去解決,才會(huì)讓你獲得的訂單越來(lái)越多。 

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